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'All web development organisations are the same...'

Not all web development organisations are equal. Many have teams of web developers that can cater for every possible scenario and are dedicated to producing large scale websites, organisations like this have huge overheads which you will pay for even if you don't need a complicated web site. Some organisations may have web development skills but little knowledge of internet archictecture and software development in general. It is increasingly the case that web technologies are becoming more like computer software than the plain markup languages that were first used when the WWW began.

We have over twelve years of software development and implementation experience and the valuable lessons learned in this time are applied to all of our software development whether it is plain static markup language or dynamic web content.

'Fancy graphics will sell my products...'

Your product or service will sell itself. It is likely that the reason you started your business in the first place was that you have a product or service that has benefits over your competitors. No amount of fancy web site graphics are likely to enhance your product or service.

We do have the capability to produce all the graphics that you need but we believe that your web presence should be primarily providing information about your business and its products and services. Visitors to your site should be able to quickly access the right information in order for them to make an informed decision about your products and services.

'I can buy a book and some software...'

The Internet standards used to produce and deliver web content to users are continually changing. If you buy a software package or a book that allows you to produce web pages, how long will it be before the new features that are available in these standards are implemented or when will the next edition of the book be published to allow you to learn these new features?

ALL of our software and web development is hand coded to the latest publicly available internet standards. If something changes within the standards we don't have to wait for software updates to be able to implement them. Our engineering staff engage in a continual retraining process in order to track developments within the Internet and software industries. It is likely that you don't have the time or staff to continually chase these moving targets.

'Submitting my site to thousands of search engines...'

The Internet does not have as many distinct search engines as users are led to believe. Many of the top search engines share the same data. Although being listed at the top of search engines is important it is not the whole picture. It is also becoming practically impossible to get a high rank listing on search engines without paying a large premium.

We investigate all approaches to site exposure. In addition to search engines we try to get your site known to as many people as possible who are likely to need your products or services. This is done by learning about the benefits of your product or service from you and personally targetting news groups, forums, mailing lists and advertising schemes that are relevant. In our opinion it is better to get known to a small amount of interested users rather than a large amount of disinterested ones.

'Every internet user has a fast connection...'

Many users don't have fast Internet access, fast computers and lots of spare time to wait for your pages to load. Many users don't sit and browse the Internet for hours at a time. One common scenario for Internet use is for a user to compare and contrast products and services that they require, they already know what they want and the reason you have a web presence is to convince them that your business is the right one for them.

We hand code all of our web pages to provide the most efficient mechanism possible for delivering content to users. We won't fill your pages with unecessary graphics and non-internet standard vendor specific content, which requires your visitors to go away and download browser enhancements and extra components in order to fulfill simple information requirements.

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